Articles au sujet de : Social Science

Zipf’s Law, or the Considerable Value of Being Top Dog, as Applied to Branding

Zipf’s Law, or the Considerable Value of Being Top Dog, as Applied to Branding
Published: May 21, 2007
Zipf’s law demonstrates that when a product leaps from second to first in a category, it can really affect a company’s bottom line. To read

Citations Growing Narrower as Journals Move Online

Science 18 July 2008:
Vol. 321. no. 5887, p. 329

SOCIOLOGY:
Survey Finds Citations Growing Narrower as Journals Move Online

Jennifer Couzin
To read…